10 Reasons to invest in powerful website design

April 4, 2019by Blair Dane

 A website design is often the first point of contact for potential customers. This is why investing in great design is so important.


A great website design can help establish your brand identity, improve user experience, increase conversions, and give you a competitive edge in today’s digital marketplace. Here are 10 reasons why investing in a well-designed website is a must for any business:

  1. Establishing Your Brand Identity: Your website is often the first impression a potential customer has of your business. A well-designed website can help establish your brand identity and set you apart from the competition. It’s important to make sure that your website accurately reflects your brand’s values, personality, and mission.
  2. Improving User Experience: A site with great design will provide an intuitive and user-friendly experience for visitors. This can help keep visitors engaged and on your site for longer, leading to higher conversion rates and increased customer satisfaction. User experience is crucial in determining whether a visitor will become a customer.
  3. Improving Search Engine Optimization (SEO): A site with good design and structure can also improve your search engine optimization (SEO). Search engines like Google use certain design elements to determine a site’s relevance and ranking. A well-designed site will have a clear structure, easy-to-use navigation, and high-quality content, all of which can help improve your search engine rankings.
  4. Increased Credibility: A professionally designed website gives the impression that your business is established and credible. This can help build trust with potential customers and increase conversions. Credibility is key in attracting and retaining customers.
  5. Mobile Compatibility: With more and more people using mobile devices to access the web, it’s essential that your website is mobile-friendly. A well-designed site will be optimized for mobile devices, providing an optimal user experience for those on the go.
  6. Better Customer Engagement: A great site design can help improve customer engagement by providing a visually appealing and interactive experience. This can include elements such as interactive forms, multimedia content, and engaging calls to action.
  7. Increased Conversion Rates: A well-designed site can lead to increased conversion rates by making it easier for visitors to take the desired action. The easier it is for visitors to take action, the more likely they are to do so.
  8. Cost-effective Marketing: A well-designed site can serve as a cost-effective marketing tool. A strong online presence can help attract new customers, improve brand recognition, and generate more leads and sales.
  9. Competitive Edge: In today’s competitive business landscape, having a great website design can give you a competitive edge. A well-designed site can help you stand out from the competition and give potential customers a reason to choose your business over others.
  10. Evolving and Growing: Your website is a living entity that needs to evolve and grow with your business. A well-designed site will make it easier to regularly update and improve your online presence.

In conclusion, investing in great website design is a crucial aspect of building a strong online presence for your business. Don’t underestimate the power of website design – it could be the key to your online success.

When choosing a web designer company like My Pocket, look for someone who understands your business goals and target audience. You want a designer who can translate your vision into a visually appealing and functional website that meets the needs of your users.

Finally, keep in mind that your website is a living and evolving entity, and it’s important to regularly update and improve it. By investing in great site design, you can create a strong online presence that will help your business thrive for years to come. Learn more

Blair Dane